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Hosts, Lauren Schnipper and Josh Cohen

The New Era of Creator-Led Television (feat. Rich Bloom, Tubi EVP & GM of Creator Programs) – Creator Upload

Can short-form TikTok creators make the leap to Hollywood-style television?In this episode of Creator Upload, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to break down Tubi’s major partnership with TikTok to greenlight 10 creator-led original series. Rich reveals how Tubi is funding original shows, pairing TikTok talent with seasoned production companies, and letting creators maintain IP ownership and creative control.Also: we dissect Alphabet’s Q3 earnings, including YouTube hitting $11.2B in ad revenue and capturing nearly 16% of total U.S. TV viewing time. Plus: Instagram’s controversial rollout of 90-minute video uploads and the debate surrounding platform monetization.What you’ll learn:– How Tubi and TikTok are greenlighting full-length creator shows– Why IP ownership and creative freedom are crucial for streaming originals– YouTube’s living room TV dominance over Netflix and streaming rivals– The creator community's reaction to Instagram’s new 90-minute video format– Plus: Andrew Yang’s Noble Mobile acquisition and MrBeast's new Mastercard pact 00:00 Alphabet Q3 Earnings & Living Room Viewing 03:19 YouTube Streaming Dominance vs. Netflix07:10 Instagram Tests 90-Minute Video Uploads09:40 The Debate Over Instagram Monetization13:50 Platform Incentives: YouTube vs. Meta20:00 Rich Bloom on Tubi’s TikTok Partnership22:30 Funding, IP Ownership & Creative Control24:10 Pairing Creators With Production Companies26:20 Why TikTok Is Pushing Creators to TV28:15 How Tubi Moves Fast Inside Fox29:43 Upcoming Creator Series Slate30:40 Noble Mobile Acquires SmartLess Mobile33:58 MrBeast Inks Deal With Mastercard37:15 Wrap Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
  1. The New Era of Creator-Led Television (feat. Rich Bloom, Tubi EVP & GM of Creator Programs)
  2. One Giant Legislative Leap for Creatorkind (feat. Shira Lazar)
  3. How to Move Mountains (of cash) for Creators, feat. Dhar Mann CEO Sean Atkins
  4. Dhar Mann’s Disney-Sized Ambitions
  5. Inside Our Private Sessions at VidSummit (here's what we learned)