Podcast

Today, Lauren and guest co-host Jamie Gutfreund break down how Hollywood creator agencies are battling Madison Avenue for brand budgets. Plus, they dive into Instagram paying YouTubers up to $500K for long-form content, Netflix poaching top creator talent like Druski, and a groundbreaking new California law protecting the children of family vloggers.What you’ll learn:– How 64% of adults and 77% of Gen Z are now getting their news directly from social media.– Why the transition from "Creator 1.0" to "Creator 3.0" changes how brands spend their media dollars.– The real reason Netflix and Tubi are aggressively pursuing YouTube stars.– Why the new California Senate Bill 1247 gives child influencers the right to demand the removal of their footage.00:00 Welcome Jamie Gutfreund00:55 Social Media & Election News02:15 Independent Journalism on Social05:47 The AI Problem in Schools07:38 Hollywood vs. Madison Avenue09:30 Shifting Brand Budgets to Creators12:07 The Evolution to Creator 3.015:56 Netflix Poaching YouTube Creators19:32 Instagram’s $500K Long-Form Deals23:09 Have We Reached Peak Content?29:25 New Law Protects Family Vloggers' Kids32:23 Uploads & DownloadsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand