Podcast

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.What you'll learn:– Why social followers and subscribers don't matter anymore.– How LTK's new brand platform is democratizing creator marketing.– The massive impact of YouTube Shopping timestamps and auto-tagging.– Gap Inc.'s omnichannel approach to capturing consumer demand.00:00 Intro: Live from SoCom05:13 Interview: Amber Venz Box (LTK)09:08 Why Followers Don't Matter Anymore16:41 Democratizing the Creator Ecosystem20:26 AI Chatbots and Trust in Creators25:46 Interview: Lauren Celinski (YouTube Shopping)28:25 Maximizing YouTube Shopping Features36:05 Interview: Damon Berger (Gap Inc.)38:59 Gap’s Social Commerce Strategy44:50 Final Thoughts and OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand