Podcast

Creators are finally being recognized as real businesses by the US government!Today we're joined by Shira Lazar, CEO of What's Trending and advocate with the Creators Guild of America. We explore the Small Business Administration's new guidance allowing creators to use NAICS code 5121 to apply for SBA loans and federal contracts.We also discussed leaked documents revealing The Wall Street Journal's strategic push into video and streaming media.What you’ll learn:– How creators can now get access to small business loans and government contracts.– The role of the Creators Guild of America in securing this historic SBA win.– Why legacy media like the Wall Street Journal is actively hiring to expand its video presence.– The alarming stats on how much non-educational YouTube content kids watch in school.00:00 Intro & Top Stories00:20 Kids Prefer YouTube Over TV01:24 Unwell University & Creator Colleges04:58 The YouTube in Schools Problem10:09 Wall Street Journal's Video Pivot19:55 Shira Lazar on SBA Classification26:44 What SBA Recognition Unlocks35:21 LinkedIn's New Creator Features40:44 Netflix Buys Massive Twitch EventCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand