Podcast

Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71.What you’ll learn:– Why creators can't just sell individual VOD movies on YouTube without a studio setup.– How YouTube's "Content ID for likeness" acts as fire insurance for public figures.– The reasons A-list celebrities are taking control of their own live formats.– Why major creator brands are reorganizing into holding companies.00:00 The Mario Movie Sequel Disappointment01:13 Markiplier Becomes an Indie Movie Studio04:58 YouTube's Anti-Deepfake Tool for Hollywood10:50 Keke Palmer Launches a Twitch Talk Show14:45 The Return of Live Broadcasting18:41 Jesser Re-orgs and Hires Adidas GM22:06 Fixated Acquires Studio71Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand