Podcast

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.What you’ll learn:– Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.– The critical difference between creators, influencers, and personalities.– Why comparing YouTube views to Nielsen television ratings is a massive mistake.– How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.00:00 Introduction & Cannes Heat02:02 Is Cannes a Corporate Boondoggle?05:31 The Rise of the Creator Track08:12 PepsiCo's Creator Strategy Shift12:26 Tubefilter & Comscore Roundtable12:58 Creators vs. Influencers vs. Personalities16:36 YouTube Views vs. Nielsen Ratings22:31 Facebook Creator Studio Returns26:48 Hot Ones Spinoff on NetflixCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand